Science and technology adapted to tourism.
18 Jun 2020

Science and technology adapted to tourism.

Avant Grup empresa autocares barcelona
Coaches of the Avant group in front of the Palau Nacional in Montjuic-Barcelona and Museu MNAC

The new normality has also changed the way of using public transport.

The relaunch plan for the recovery of the activity for the next weeks wants to reinforce the tourist destinations. The exchange of information will be essential to improve the competitiveness of each destination and to provide security for the entire tourism value chain. In this return to activity, digitalisation and sustainability will be key pillars for strengthening tourism proposals in a sector that must reinvent itself and use technology and apply a strategy for sustainable development.

In the part of innovation and digitalization, the companies of the tourist sector will not only have to invest and evolve in R+D but they will also have to reorganize other aspects that have led us in this new normality with the access controls to the different facilities and common spaces or the maintenance of the security distance both inside and outside the enclosures. The World Tourism Organization #UNWTO carries out the #RestartingTourism campaign to coordinate the tourism sector in actions to guarantee the safety of workers, companies and travelers. The same organization already provides specific guidelines that will help each country and tourist destination to recover better in the #RestartTourism

Not all segments directly or indirectly linked to the tourism sector will have the same speed of recovery. On the one hand, hotel reservation and leisure activity platforms believe that it would still be possible to save part of the season. Companies and incoming tourism agencies are already beginning to have proposals for reservations for this last part of the year 2020. The travelling culture of the human being awakens this need to move, travel, meet and enjoy new experiences. In spite of the uncertainty that still surrounds the tourism sector, the desire to travel, even to a nearby destination, makes one begin to detect a certain optimism for a return to the activity. This return occurs with certain changes and new health measures to generate confidence in tourists and visitors whether they are local or international. In the next few weeks, the different leading tourist destinations in Spain will once again receive tourists. Cameras will already be installed at airports to take temperatures, and there will be a data register for the location of passengers and the monitoring of possible contacts in the event of a positive or resurgent case. In order to make airports more fluid, the registration for passenger location and temperature control will be digitized. In all areas of the tourism sector, security protocols have been put in place to protect travellers, build trust and restore air connections and other mobility. All tourist destinations want to ensure that the entry of tourists and visitors is safe and to facilitate mobility and tourist activity. In this regard, the European Commission has made available a website with information on mobility by country.

Panoramic view of one of the cruise ships berthed in the Port of Barcelona

Other sectors such as the cruise industry will resume their activity more slowly. While companies such as Holland America Line will not do so until 2021, other companies such as Cunard, Princess Cruises or Virgin are scheduled to resume passenger sailing this fall of 2020, once the restrictions imposed in the different countries and ports of call for their ships are lifted.

In other segments such as hotels, restaurants, culture or leisure activities, the return to the activity is carried out in a staggered manner as the de-climbing process allows. However, there are new protocols and health measures to avoid the risk of contagion or control of the virus. This whole situation has meant a series of changes in habits. The obligatory use of a face mask, the 2mtrs. safety distance between people, the periodic cleaning and disinfection of spaces, contact surfaces, objects for personal and professional use or of the areas of passage are measures that are already applied exhaustively. In the individual section, cleaning hands more often or using hydroalcoholic gel has also become a habit. In different environments of both business organizations and common spaces, additional measures are also applied in access controls to inform users and visitors of the capacity. Safety fences and other visual indicators are also placed to maintain safety distances.

The various means of transport have also had to incorporate additional measures. When using the service, it is mandatory to wear a mask or rub your hands with a hydroalcoholic solution when using public transport. The different transport operators have adapted to the new normality and are working to give the maximum guarantees of health safety. Avant Grup constantly updates its corporate website with information on health regulations and measures that apply to facilities, fleet vehicles or public transport in general, and which may be useful for customers and users of the service.


All of this situation has current and future repercussions in order to satisfy the new needs of visitors, both in terms of guaranteeing security and trust and in terms of the #sustainability and #environmental requirements they demand. The tourism sector is making an evolution. It has rethought its tourism proposals and experiences and is working to present a more sustainable destination offer that will allow it to attract new visitors. Tourism is a generator of opportunities and sustainable tourism should bring a very high degree of satisfaction to tourists. It must also represent a significant experience that makes them aware of the need to be sustainable and to promote sustainable tourism practices.

Companies and suppliers must adapt their offerings to be relevant to the needs of travelers and the requirements of sustainable tourism. Travel management and event management companies have the opportunity to play a key role in making leisure and business travel more sustainable and environmentally friendly. Reports and studies measuring the carbon footprint of each trip should be thoroughly reviewed, and this may change the entire network of tourism service providers. The present moment is key to defining a destiny that can ensure long-term survival.


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