14 Apr 2020
Tourist destinations readjust their action plans to prepare for a return to activity.
Tourism after Covid-19 crisis
The different tourist destinations have been working on their action plans for a few weeks to prepare for their return to activity. It will not be an immediate return, but all the parameters indicate that it will be carried out gradually, by markets and by segments. The different entities, organizations, public and private companies work on the same line to recover activity. From monitoring the social networks of international markets to see in which areas some spikes in economic and tourist activity occur, or to reschedule promotional actions. Each tourist destination wants to make virtual publicity of its best tourist attractions so that they reach their target audience. Work is being done to achieve the best position for when the reservation programs are opened and the different countries allow tourists to enter and leave.
The common objective is to unify efforts to launch a sector that will have a hard time getting out of these weeks of total inactivity. Virtual campaigns have already been promoted to promote destinations that have maintained their presence on social networks. Tourist destinations are preparing to adapt to new future trends and the changes that will entail both in the way of traveling and in the new demands for tourist products and services that their visitors will require
Although there is no manual that indicates a specific date of return to activity, it works based on daily evolution and the initiatives taken by some countries that, being the first where the pandemic began, are currently in a phase of recession of contagion and lethality that allows to start working on the recovery of its activity not only for tourism, but also for the different business sectors.
However, nothing will be the same in the tourism sector. From the different reports and studies that have been appearing these days, it follows that it will be time to wake up and reinvent itself. In the latest report of the MICE Forum, the congress and events sector hope to restart its activity from September. This trend was already announced in thel BLOG on March 17th. EAmong the attendees of the sector to this virtual Forum, it was expected that national events could serve as a tractor to launch the sector. It will be necessary to generate enough trust in each tourist destination so that the participants do not have any fear when traveling and being able to attend the events. The national medical congresses to assess the lived situation and advance in the investigations to obtain a new vaccine, together with events related to the public sector or administrations, are expected to be the first to be launched and may occupy the first dates of the last months of this year 2020.
Despite these evaluations that are made from the different tourist areas, the review of the situation and the daily changes that occur can alter any forecast or schedule that may have been planned. It should not be forgotten that the tourism sector is one of the worst out of the global situation caused by Covid-19. Although the confinement situation may begin to diminish in the coming weeks, the trend to travel is not expected to start before next July. In fact, a study by the consultancy Deloitte estimates that essential travel is not planned before the end of June, and it would be about domestic travel and mainly between countries on the European continent. Although the vacation sector may have a start of activity in August, it would not be tangible until September. The same consultancy estimates that professional events will not begin to activate until the months of October and November as a result of the rescheduling. However, it will be necessary to take into account the modifications and requirements that can be carried out to guarantee the safety of the participants regarding the possibilities of contagion. Ensuring trust will be essential to be able to hold events that can have a good number of attendees. International and longer-haul trips will be the last to catch the pace, and their recovery expectations begin in the first quarter of 2021 according to the same study Deloitte has published.
Post-coronavirus tourism will change. There will be numerous changes in the way we travel and move. The first preferences will decant towards nearby destinations. Short trips that do not take us far from our residence. The confinement experience will make us move away from the crowds and look for destinations that can guarantee a very careful level of cleaning and disinfection. The tourist destinations that have worked best to regain the confidence of visitors will be the first to begin to regain activity. Precisely the image of cleanliness and security will be the one that will be prioritized when choosing the destination. In this sense, experiential tourism, the most sensory and the most sustainable, could be consolidated. So many days of confinement will have made us reflect on the fragility of life in which we are installed and will have made us change some habits. Most likely, at first, we will opt for private means of transport instead of the public and crowded ones such as trains or planes.
Special hygiene and health measures in collective mobility.
In mobility solutions, ensuring passenger confidence in hygiene and health will be crucial. Transport companies such as Avant Grup perform essential transport services for personnel from the health, chemical or pharmaceutical sector for the movement of employees to their work centers. Thorough cleaning before and after each service was one of the first initiatives to launch.
This cleaning and hygiene protocol has been established since the beginning of March, both for personnel transport services and for tourist and event services. Currently, due to the regulations decreed during the state of alarm in Spain, protocols have been established to maintain safety distances between passengers and vehicles in service only occupy 30% of their capacity. This operation leads to an over effort to the company to guarantee this trust among the daily users of this personnel transport service.
Depending on the evolution of the situation, this protocol can change and be updated to the changes that may occur due to the demand for the increase in users of the transport service.
The company regularly informs its users of the cleaning and hygiene protocol in their vehicles.