The evolution of the tourism model.
21 Oct 2020

The evolution of the tourism model.

Local tourism in Catalonia. Discovering the land.

The tourism sector has been greatly affected by the situation caused by the Covid19 . Obviously, the countries with the greatest tradition of tourist receptivity are those that are suffering the most. In the short term, we can only hope that the pandemic will subside and that the health and hygiene protocols will be able to restore confidence and attract new tourists and visitors from the countries closest to us. The tourism model that we have known up to now is evolving towards a new situation in which there is a differentiated and less mass tourism offer, with more sustainable proposals in both urban and business tourism. Innovation in tourism proposals and digitalisation will be essential in order to offer tourists and visitors a wide range of experiences that can be carried out in all seasons of the year, since technology has already become the protagonist.

The European Community is continuing to make progress, on the one hand, in creating common protocols and drawing up safe health corridors while waiting for the virus to remit and, on the other hand, in finalising the European Recovery Plan to revive tourism. The tendency of human beings, especially those of a Mediterranean nature, is to travel and, in these last months of confinement, this has become a vital necessity.

It is still difficult to make predictions and everything will depend on whether adequate treatment is provided or whether a vaccine is obtained. The only thing that this situation allows us to do is to evaluate, in a positive way, the latest travel trends that have marked this last summer which, coinciding with a second wave of the virus’ spread, last minute reservations and cancellations, short stay programming in nearby destinations and flexibility in reservations have become decisive elements when it comes to scheduling trips and escapes. Currently, more than the price, tourists and visitors are taking into account the safety and hygiene of the tourist destination and the facilities in the options of cancellation and modification of reservations. The future of tourism is testing the ability of the sector to reinvent itself towards the clear needs of travellers on demand for more local experiences, cleanliness, hygiene and privacy.

Hiking and Nordic walking have been some of the most popular activities this last summer.

This fall, it follows the trend of proximity trips that was macada last summer. The tourist destination of Catalonia has made it possible to get to know some places that, precisely because of their proximity, were not among the travel preferences. Although it seems incredible, the great attraction of the tourist destination itself has allowed visitors to learn about history, cultural heritage, art, monuments, local commerce, crafts and to taste a gastronomy that is a reference point in international cuisine.

On the one hand, the interior regions of Barcelona hide many corners where living in harmony with nature is still possible. A land that invites you to discover hermitages, castles and historical remains from different periods, but which in the autumn season is especially attractive for its landscapes and its chromatic colours. On the other hand, the sea can be the starting point of a territory where you can enjoy very intense sensations. With a unique modernist heritage, impressive natural spaces and a deep-rooted tradition of wine tourism.

On the other side, nature lovers can find a captivating landscape of spectacular mountains and a territory rich in legends. A good way to discover this can be through rural life, gastronomic pleasures and activities in the middle of nature.

Late autumn panoramic view of the Montseny Natural Park

Some ideas and proposals for trips to share with groups or families that will allow us to discover autumnal landscapes and enjoy new tourist experiences:

  • Osona and Ripollès is a land where the past and the present shake hands tightly. Traces of the shepherds, bandits and soldiers who travelled down its tracks are perceived as clearly as their stories.
  • In the Bages and the Berguedà areas, wheat fields and vineyards, villages with cobbled alleys and peaks of over a thousand metres form its personality. A region full of contrasts in the heart of Catalonia.
  • The Route along the Mediterranean coast is an ideal space for the practice of nautical activities, with many alternative proposals to also enjoy the mountain. Costa Brava, Maresme, Garraf, Costa Dorada or the Ebro Delta, offer surprising landscape contrasts and a rich cultural history complemented by natural areas that stand out for their ecological value and the biodiversity they contain.
  • Hiking itineraries that invite you to put on your walking boots and hang up your backpack. The territory has a range of routes and paths that allow you to cross the whole region from north to south and from east to west. From the westernmost Pyrenees to Cap de Creus. It is another way to enjoy an exceptional and unique landscape.
  • The way of the Cathars. An alternative to mountain destinations. A trans-Pyrenean route that goes from the Sanctuary of Queralt, in the Berguedà region, to the Castle (Château) of Montségur, in Occitània.

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