27 Nov 2017


Barcelona, a Mediterranean centre for the innovation.

Barcelona, situated in the north east of Spain on the Mediterranean coastline, is one of Europe’s largest Metropolises and the centre of an extensive metropolitan region of more than 160 municipalities, with over 4.8 million inhabitants.

Barcelona is the economic, cultural and administrative capital of Catalonia, which leads an emerging area of economic activity in the south of Europe with more 17 million inhabitants and more than 800,000 businesses. This EuroMediterranean region, which includes the Balearic Islands, Valencia, Aragon and the south east of France, is especially focused on new strategic sectors that are competitive and internationally orientated. It has consolidated its position abroad as one of the main metropolises in Europe.

With a longstanding industrial tradition and a well-established business sector, Barcelona offers a very diversified economic structure. The more traditional sectors live side by side with new emerging sectors, creating new clusters of knowledge that prioritise specialisation and competitiveness.

They are focused on internationalisation and contribute to the dynamic and innovative economy of the city, Driving Barcelona’s strategic leadership in these fields.


The tourism sector.

Over the last few years, tourism has made Barcelona into a top international destination. Today, Barcelona is a successful tourist city, enjoying wide recognition and excellent international evaluations. It is attractive for a wide variety of stakeholders.

Visitors that come to Barcelona have a wide variety of profiles, origins and motivations.

Education, business, health, sport and research are just some of the reasons for visits to the capital of Catalonia. Barcelona is a creative, vibrant, open and inspiring city.

Barcelona is very well placed in the international rankings. According to the MasterCard Global Destination Cities Index, it is ranked 3rd top European city, just behind London and Paris, and 10th in the world in terms of international visitors. Areas that stand out are varied, such as life style, the range of culture, entertainment, its architecture and monuments, the hotel sector, the range of stores and restaurants, as well as an extensive range services and facilities in the trade fair, convention and congress sector.



Barcelona is well known for its quality of life.

Creativity, cosmopolitanism and innovation are values that are also associated with the city. This means Barcelona continues to be an attractive city for both working and living in. Barcelona has traditional and consolidated touristic icons that are well known abroad, such as La Rambla, Parc Güell, the works of Gaudí and Ciutat Vella; at the same time, a great number of places of interest are spread over the different districts of the city.

The 1992 Olympic Games left a legacy in terms of the image of the city and the large urban works that have been carried out since then. This has boosted the overall attractiveness of Barcelona and contributed to the fact that it continues to be one of Europe’s cities that has grown most in terms of tourism in relative terms in recent years.

Today, Barcelona is a competitive touristic city which is comparable to destinations that have a longstanding tourism tradition such as Paris, Rome and London.


The management and promotion of tourism


The tremendous impact of tourism on the city means the City Council needs a strategy to manage tourism. This requires significant interdepartmental coordination to guarantee coherent tourism policies.

Barcelona City Council , through Barcelona Activa, has a Tourism and Events Department that looks after policies related to the management of tourism in the city. The objective is to maintain this sector’s economic importance, improve citizens’ quality of life, as well as promoting the city’s attractiveness, new landings, loyalty to the city and events that might be economically interesting.

Barcelona City Council focuses on aspects such as geographical decentralisation, the development of tourism activities, the management of the affects of tourism (regulation and control), and helping bring events to the city , principally within the framework of encouraging responsible and sustainable tourism policies.


Turisme de Barcelona works towards attracting touristic activity to the city of Barcelona. Every year, around 200 promotional activities are carried out, selected according to market segmentation, by both country and tourist type.

As a result, it currently has a network of 20 tourist information points distributed around Barcelona offering services to millions of people that visit the capital of Catalonia every year.

AVANT GRUP. Sustainable Mobility Solutions

Tourism has become a daily element in our lives. In the last 25 years the number of people travelling around the world has experienced a deep and constant growth.

With a general expansion of tourism, and Barcelona’s consolidation as a tourist destination in the global market, Avant Grup has kept its founder’s vocation and has managed to keep its leadership in the coach transport sector.

With over 50 years of experience in the passenger’s bus transportation field, Avant Grup is an integral platform for smart logistics management related to people’s mobility. Our management systems offer effective and efficient solutions to the biggest demands on the transportation market.