Digitization and sustainable development in transport and tourism.
22 Jul 2020

Digitization and sustainable development in transport and tourism.

The mobility sector is evolving towards a more digital and sustainable world.

Desde la ATM –Barcelona Metropolitan Transport Authority se ha impulsado un nuevo plan director de movilidad que afecta a 12 comarcas del Área de Barcelona donde residen el 75% de la población de Catalunya. Este nuevo Plan Director de Movilidad se quiere implementar entre el 2020-2025. Desde la Conselleria de Territori i Sostenibilitat del Gobierno de Catalunya ya se han avanzado los ejes principales.

The document is the new reference base for the mobility sector to evolve towards a more digitalized and sustainable world. One of the main objectives being pursued is sustainable and more environmentally friendly mobility and more environmentally friendly transport. In the period up to 2025, the aim is to reduce the impact on private travel, which could lead to a reduction in gas emissions of between 6 and 16%.

The ATM sees the immediate future with a continued growth of public transport and is working on the improvement of infrastructures and service in general for both the public and private sectors. In this scenario, companies such as Avant Grup have already been working on modernising the fleet, incorporating vehicles with EuroV and EuroVI engines, with a minimum level of emissions and in accordance with the maximum EU label, which allows up to 99% of its fleet to have these characteristics.

La compañía de transporte que tiene ubicada su sede central en Sant Boi de Llobregat, entre otras acreditaciones y certificaciones, se le otorgó el Environmental Quality Guarantee Distinction for transport fleets by the Department of Territory and Sustainability. The Department of Territory and Sustainability is committed to ensuring that by 2025 up to 13% of cars, more than 7% of vans and 25% of buses and coaches will be operating as zero or very low-emission vehicles. Over the next few years, many companies in the sector will have to make heavy investments to adapt to the requirements of this director plan. This Plan also proposes the use of Transport on Demand services to adapt to existing services or areas of the territory that have low demand or to provide new services adapted to the needs of companies and users such as those carried out by the company BusUp,  the leading platform for business transport in Europe that offers shared mobility solutions tailored to the needs of companies and their employees. With delegations in Spain, Portugal and Brazil, prestigious brands such as Accenture, Siemens, Nestlé, Auchan or Louis Vuitton, to mention a few, already work with these mobility solutions they offer.

Digitization in tourism leads to a remarkable progress towards more sustainable proposals.

Tourism and mobility are not separate sectors and their interrelationship is essential for the sustainability of tourist destinations. The implementation of this Director Plan, which has been worked on jointly by entities, public and private bodies and companies from the mobility sector, is along the same lines as that carried out by other sectors, especially the tourism sector, with its evolution towards a #SustainableTourism In this scenario, tour operators have opted for a much more emotional content of the proposal and with messages oriented towards trust and sustainability and respect for the environment. The current tourism products and experiences already offer awareness and sensitivity to the natural ecosystems of each destination and aim to make visitors aware of the importance of preserving the natural environment.

Since 2015, The Catalan Tourism Agency, has been working on the Plan for the Promotion of Nature Tourism, from which numerous proposals for ecotourism in the territory have emerged. In fact, the tourist destination already received the same year the accreditation as “Responsible Integral Tourist Destination”, with the seal Biosphere, granted by the Institute of Responsible Tourism. Previously, in 2011, Barcelona had already been the first city in the world to receive this certification.

Sustainable and responsible tourism follows the principles of sustainability. In recent years, we have worked to minimize the negative impacts of mass tourism and to develop proposals with a content that respects the environment by adding cultural, gastronomic and balanced complements to the ecosystem that have a positive impact on both the traveller and the tourist destination visited. The common objective of the sector is that locals and visitors enjoy the attractions that the territory has to offer in a balanced and environmentally friendly way. In recent months, innovative proposals have been generated that have consolidated it as an innovative tourist destination, with a responsible management of tourism to try to ensure a lasting model in the future

With the growing concern that society has had in recent years regarding the climate crisis and global warming, the pandemic situation experienced this year has been added. Tourists and visitors are increasingly looking for more sustainable travel alternatives and services and suppliers that meet the requirements of environmental respect and sustainable mobility, aware of the environmental, cultural and social benefits that it brings.


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