CULTURE AND GASTONOMY, KEYS TO SUCCESS FOR A TOURIST DESTINATION.
24 Feb 2020

CULTURE AND GASTONOMY, KEYS TO SUCCESS FOR A TOURIST DESTINATION.

Main facade of the National Museum of Art of Catalonia – MNAC

A DOSE OF CULTURE TO BEGIN THE DAY

In Catalonia, art and culture, associated with gastronomy, are the values ​​of the tourist destination, since they make it its hallmark. The artistic and cultural heritage of a tourist destination can thrill in many ways. In a territory like Catalonia in which its artistic and monumental heritage have led it to be a preferred destination of cultural tourism. Its culture and art brings together an endless list of quality cultural services and experiences that develop the creative potential of both tourists and visitors.

In our previous Blog núm.- 12, , last summer, there was already a small reference to the tour of art and culture.

Different museums or art galleries are dynamic enclosures capable of connecting past and present while having the ability to promote new talents. They are centers of cultural activity of a must, either because the exhibition of universal geniuses is prioritized or to immerse themselves in their 2000 years of history.

Cultural tourism is one of the crucial sectors, both socio-culturally and economically. Cultural and natural heritage, cultural facilities (museums, interpretation and visitor centers, archaeological sites, monumental sites, among others), landscape environments, folklore, society and the economy are part of this whole framework that complements the tourist offer of the destination in a cultural proposal. This symbiosis, however, must be understood in a perspective of sustainability and quality that seeks to manage and present to the citizens cultural products through different communication channels and, especially, through new technologies.

From the cultural offer, you can see the creations of great geniuses of Catalan art, such as Joaquim Vayreda, Anglada-Camarasa, Ramon Casas o Albert Ràfols Casamada to name a few. Other artistic creators with their own museum such as Dalí, Picasso, Miró o Tàpies. In Catalonia there are more than four hundred museums and art centers dedicated to all artistic styles and from all eras and they have an extensive program of exhibitions available to visitors. To all this, we must also add a series of routes and tourist attractions such as the Camí de Sant Jaume”, the Cistercian Route, the Romanesque Route or the Camí Oliva and the Ignatian Route. These are various itineraries linked to the cultural and religious heritage where the numerous sanctuaries and monasteries of which Montserrat, the main spiritual reference of the country and located on a mountain of surprising forms and Virgen de Núria, located in a Valley, stand out Pyrenean and where it cannot be accessed by private vehicle.

Empresa Autocares Barcelona
Exterior panoramic view of the Montserrat Abbey and the mountain.

While it is true that in some segments cultural tourism is associated with gastronomy, neither would a whole cultural program be understood without being able to taste typical dishes of the region, and that is that gastronomic tourism is much more than being able to enjoy a good main course or a drink during the trip. The ability to prepare products and experiences combining cultural tourism and gastronomy have been one of the keys to success in the economy in recent years with the increase in tourist spending.
Catalonia offers suggestions for all tastes that includes elements of the country’s history, cultural heritage, different artistic modalities, popular and traditional festivals, among many other options to complement the visitor’s travel program. Catalan cuisine obtains the success of the quality and uniqueness of its products and the ability to combine what the land produces with what the sea provides.

Panoramic view of the weekly market in the city of Vic, where you can find a wide variety of local cuisine products

The profile of the gastronomic tourist usually begins your program with a dose of culture, with a visit to one of the art centers, since he not only cares about the food he enjoys, but wants to know more about the history of the region, local agriculture products and processing processes and how they arrive at the table. Tourists go to destinations looking for these local experiences that allow them to link to culture and gastronomy in a close and non-standardized way.

Gastronomic tourism congenies with art and culture and must be part of the destination’s strategy collaborating in the creation of a new experience for the visitor.

In the last decade, Gastronomic Tourism and Culture have become the main attraction of travel.


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