07 Nov 2018
The world’s leading Event in Congresses and Meetings
The most important fair in the world dedicated to the business travel, conferences and incentives industry will take place in the Hospitalet de la Fira de Barcelona, which will gather more than 3,000 companies and over 15,500 professionals.
IBTM World 2018 will take place from 27 to 29 November at Fira Gran Via in Barcelona. This year, the event will host around 3,000 exhibiting companies from more than 150 countries, more than 3,500 buyers and thousands of visitors for a calendar full of meetings and educational sessions. In 2017, more than 74,000 scheduled meetings between exhibitors and buyers were organized during the three days. Avant Grup provides transport of participants and delegates through the operator Pacific World.
In this edition, the attendance of different representatives of several UN agencies is foreseen with the aim of getting to know the industry of meetings and events and to check the growing global demand in recent years in which more Events and more sustainable events are being held. .
During the event in Barcelona, representatives of the United Nations will participate in two educational sessions, as well as question and answer sessions in the exhibition hall where visitors can obtain more information about sustainability.
The organizers of IBTM World 2018, have also announced a strong increase of displaced buyers for this year’s edition, with a specific increase of those who come for the first time (5% more this year), as well as buyers from the Americas. North and Asia.
So far, buyers representing 72 countries have been confirmed, with delegates from world-renowned companies such as: SONY, Samsung Electronics, Chemistry Montpellier, SC Johnson and Grant Thornton, PricewaterhouseCoopers (PwC), Metlife, Netflix, Provident Global Capital Group , Tech Data Corporation, The Wall Street Journal, Procter & Gamble (P & G) and the state oil company of Azerbaijan.
To meet the demand of customers for more practical interactive experiences, this year IBTM has introduced a new Exploratory Zone located in the center of the event. This new experiential function offers innovative ideas to improve the customer experience with exhibitors that show the latest technologies and solutions for events that include virtual reality, artificial intelligence, facial recognition and 3D printing.
Buyers can also attend customized educational sessions in the Knowledge Program, which this year has expanded to include three main speakers from outside the industry who will lead a calendar of 55 sessions designed to enhance the event experience and keep Attendees at the forefront of industry trends. The three main presentations are Duncan Wardle, one of the main creative forces behind The Walt Disney Company; Dex Torricke-Barton, former Chief of Communications at SpaceX, Executive Communications Manager at Facebook and Executive at Google; and the award-winning millennial technology entrepreneur Charlotte Pearce.
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