New campaign of tourist promotion of Catalonia in a videogame

This week has presented “Legends of Catalonia”, the first campaign that will use a virtual reality game to promote a tourist destination.

Catalonia is to launch a virtual reality game as part of an innovative tourism campaign directed at the United States.

‘Legends of Catalonia’ will bring users to six different scenarios: Tarragona’s Roman amphitheater, Lleida’s cathedral, the rocky mountain range of Montserrat, Barcelona’s Sant Antoni market, Antoni Gaudí’s Sagrada Família basilica, as well as the seaside town of Cadaqués, where painter Salvador Dalí lived.

The game will first be released in the PlayStation Store. A version of the game for computers will subsequently be launched.

Not only will the video game feature some of Catalonia’s most iconic sights, but also internationally renowned Catalans, such as former Barcelona football player Carles Puyol, the chefs and brothers responsible for El Celler de Can Roca, and the mountaineer Edurne Pasabán.

Lasting for nearly an hour, the plot consists of getting six medals that will allow the user to access the secret diaries of Sant Jordi, the patron saint of Catalonia.

The Catalan government spent €1.4 millions in the game, developed in collaboration with Sony.

Promoting Catalonia in the US

Catalonia is all set to introduce a virtual reality game as part of a ground-breaking tourism campaign directed at the United States.

Tourists coming from the US increased by 77% in the last two years, accounting for 1.1 million visits in 2017. American tourists spent €2.1 millions last year.

The game will be advertised in Times Square, in New York, from November 5 to 18.

The Fòrum Gastronomic was the first gastronomic congress with a trade fair, it was first held in 1999. It is a place for learning, for reflection and debate with a programme of activities designed specifically to offer the best tools to professionals; a market of products with a dynamic and participative trade fair; a real meeting place for the trade.

FROM 18 TO 20 NOVEMBER 2018 – Gastronomic Forum

Event devoted to gastronomy with workshops, tastings, show-cooking, talks and an exhibition area for professionals and the general public at the Fira de Girona exhibition centre.

For another year, the Gastronomic Forum returns to Girona. The Girona Conference Centre will be hosting the forum’s technical workshops, in which visitors can enjoy live show-cooking demonstrations provided by top national and international chefs, as well as business forums and an award ceremony, among other activities. The Gastronomic Forum is one of the most important and prestigious events on the gastronomic circuit. The program of activities will bring together, once again, top professionals.

The Gastronomic Forum has become an event of great interest and media coverage, both nationally and internationally.

The Forum welcomes the best gastronomic professionals. With them, it is decidedly committed to the transmission of knowledge and experiences that entail and that have made them stand out. Cooks, producers, winemakers, pastry chefs and experts parade through the stages, classrooms and workshops. And not only that: the Forum invests in regeneration, and that is why great chefs and young values have always shared protagonist.

In the program of this new edition of the Fòrum Gastronòmic Girona 2018 will pass for Girona Auditorium great names of the kitchen as Joan Roca, Rodolfo Guzmán, Esther and Nacho Manzano, Pepe Solla i Xoán Crujeiras or Jordi Cruz. There will also be two morning sessions with six consecutive sessions. On Monday there will be an important female presence with Iolanda Bustos, Lucía Freitas, María José San Román, María Solivellas, Begoña Rodrigo and Jenisse Ferrari; while on Tuesday it will be the turn of Albert Sastregener, Miguel Ángel de la Cruz, Nanín Pérez, Borja García, David Andrés and Benito Gómez. The exclusive workshops, which include tasting, this year will be starring Paco Pérez, Adeline Grattard, Artur Martínez, Marc Ribas, Xavier Pellicer, Nandu Jubany, Juanlu Fernández and Antonia Klugmann, among others.

On the other hand, wine, cocktails and room service will also have their own sessions, with the likes of Josep Roca, Audrey Doré, Roger Viusà or Agustí Ensesa, who will present the winning wines of the Girovi 2018. Cocktails will run at charge of Mariona Vilanova and Manel Vehí, and Juan Moll, responsible for the Robuchon group room. He stressed that they will also pass through the classrooms of the Fòrum Dulce-sponsored by Chocovic-the best pastry chefs, chocolatiers, ice-cream makers and dessert chefs, since this year Miquel Guarro, Rafa Delgado, Mario Masiá and Pablo Galiana will participate in pastry sessions and ice cream shop; Raul Bernal, Enrique Monzonís and Jaume Soldevila, in sessions on chocolate; and Sergi Vela, Abel Bravo and Josep Mª Ribé, in different sessions on new pastry formats.

The organization of the event is PEP PALAU-VON AREND ASSOCIATS

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