Cruise Tourism Activity – International Events of the tourism industry
16 Oct 2018

Cruise Tourism Activity – International Events of the tourism industry

Empresa Autocares Barcelona

Notable increase in the number of cruise passengers this season in The Port of Barcelona

Cruise activity in ‘Port de Barcelona’ generates 413.2 million euros in revenue, which means a 2.2 million daily turnover. According to a study from the University of Barcelona (UB) released this Tuesday, direct and indirect expenses from cruisers, shipping companies and crews amounts to 796 million euros and most of it stays in Barcelona. The study also shows that the cruise activity generates around 7,000 jobs and has other positive effects on the Catalan economy such as the increase of activity at ‘Aeroport del Prat’. In terms of tax revenues, 152 million euros benefitting Catalonia and the whole of Spain are collected from cruise activity, besides the tourist tax.

The Catalan capital is the main beneficiary of this activity, since 75% of the profits stay in the city of Barcelona (a 313.4 million euros contribution to the GDP and 5,039 jobs in absolute terms).

Empresa Autocares Barcelona

Cruiser profiles

According to figures released by Barcelona Tourism based on a survey of 3,100 cruise passengers, the study established the profile of travellers who visit the Catalan capital. Cruise passengers who visit the city without staying overnight spend on average 4.3 hours in Barcelona, representing 57.5% of total passenger movements. The “turnaround” cruise passengers (who start and end their route in Barcelona) stay on average 2.6 nights and account for 23.9% of total movements, while the remaining 18.6% correspond to passengers who get on the boat in the city without staying overnight or visiting it.

The port of Barcelona is the first cruise port in Europe and the Mediterranean, and the fourth in the world, preceded by the three major ports of Florida: Miami, Port Everglades and Puerto Cañaveral.

It does not escape anyone that the world of cruises is an activity of the first economic magnitude that has experienced a strong growth in the last decades worldwide. Far from lowering expectations, different reports and studies reaffirm that we are talking about an upward trend where a greater supply of ships will predominate, with much more capacity and where new destinations will emerge in the global panorama, increasing the total number of passengers willing to embark on this tourist modality.

Barcelona is a first-class destination for this sector thanks, among other factors, to its tourism success, its geographical location, its current hotel offer and the accessibility and proximity to different transport systems. The Catalan capital has become the leading cruise port in Europe and the Mediterranean, registering record figures with more than 2.5 million cruise movements and more than 800 ships of these characteristics. In addition, the fact that Barcelona acts as a base port assumes that the own operations of start and end of the itineraries are developed, requiring infrastructures and added services that have an impact on the revitalization of other secondary economic sectors.

Cruise tourism in Catalonia continues to increase and soared in the first half of the year to the two main Catalan ports, Barcelona and Tarragona, according to data published this Friday by the State Ports Authority.

Barcelona continues as the first cruise port in Europe. Between January and June a total of 1,256,143 cruise passengers passed through the terminals of the port of the Catalan capital, a figure that is 20.5% higher than the same period of the previous year.

According to the data of the state entity, during the first half of the year 1,990 cruises in Spain, 251 more than in the same period last year. The cruise passengers accounted for 31.08% of the total number of passengers registered in the Spanish port system.

UPCOMING EVENTS of the TOURISM INDUSTRY in London and Barcelona

Staged annually in London, World Travel Market London – the leading global event for the travel industry – is a vibrant must attend business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. It provides a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business.

World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals. Through its industry networks, unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities.

WTM London has grown beyond belief in the past four decades. 40 countries, 221 exhibitors and 9,000 trade visitors took part in the first ever WTM at London Olympia in 1980. Two moves (Earls Court in 1992 and ExCeL in 2002) and 39 years later, now WTM London facilitates £2.8 billion in industry deals and has around 5,000 exhibitors from 182 countries and regions and more than 51,000 participants.


IBTM WORLD  is the leading global event for the meetings, incentives, conferences, events and business travel industry, taking place in Barcelona. The event gathers meetings industry professionals for three days of focused business opportunities, thought provoking professional education and networking to drive your business into the future.

The Meetings, Incentives, Conferences and Events Industry, often referred to as the MICE industry, is large and diverse by its nature and consists of organisers and suppliers engaging in the development and delivery of meetings.


IBTM WORLD  (formerly known as EIBTM) is the flagship event of the ibtm events portfolio and is the leading exhibition for the meetings industry. Held in the lively city of Barcelona, the three day event delivers a focused business environment, innovative and cutting edge education sessions and a range of networking opportunities for Exhibitors, Hosted Buyers and Trade Visitors.

IBTM World is the leading global event for the meetings, incentives, conferences and events industry. Is an annual event designed for meetings and event professionals, in a growing and buzzing industry that thrives off a productive face-to-face interaction. IBTM World really does offer an opportunity like no other.

With over 15,500 professionals from across the globe, 73 countries represented and 3000  global leading brands showcased, IBTM World is the best place to reach a global audience,  raise your company profile and establish yourself as a key player in the industry.